CURRICULUM VITAE 

My experiences

2024 – 2022

BRAND AND MARKETING OFFICE LOUDE:

Entrepreneur. Brand strategies and visualizations. Brand implementation, including sales and marketing development and executions. Customers engagement, workshop facilitation, and coaching for entrepreneurs.

2019

DIGITAL MEDIA ASSISTANT:

Updating course of professional skills. Adobe cs, WordPress, HTML5, CSS, Google ads, and project management. ( 23.4.2019-20.9.2019)

2018 – 2013

GRANDMO:

Entrepreneus of private kindergarden and secondary advertising agency.

MARJASIA GROUP OY:

CEO & Brandmanager.

Conceptualization, brand, and marketing. The concept of eco-friendly and user-friendly gift wrapping brand, POMARBO, was sold to Karto Oy in 2018.

2014

PROFESSIONAL SUCCESS:

The gift boxes of the gift wrapping concept designed by me for POMARBO were sold to one of the world’s most famous design museums, the Städel Museum, in Frankfurt.

2000-2006

NORDIC ONLINE OY: Sales negotiator.

VANTUS, VANHENEMISEN TUKI- JA PALVELUKESKUS: Graphic and product design to raise funds for the association.

ILLUSTRATING AND ART PAINTING PROJECTS

MULTIPLE WORKS

(Finland and norway)

1999

EXCHANGE STUDENT :

UK, Coleg Menai, 3.5.-24.5.99.

Vertical Line
2023 –

SERVICE DESIGN, STUDENT:

Savonia University of Applied Sciences. Designer, Service Design. The title of my degree will be Bachelor of Culture and Arts.

2022 – 2018

INNOVERKKO:

Cooperative entrepreneur and employee. Marketing coordination, service concept development, implementations and sales.

PIENYRITTÄJÄN MARKKINOINTI: Brand and marketing spesialist. Facilitations and trainings for companies.

AVAAN OVIA:

A service based on customer research, customer engagement, and customer understanding, aimed at enhancing customers’ sales and comprehensive conceptualization.

LOIGOA:

Entrepreneurs. Concept, marketing & brand designer of Loigoa concept, which is a concept of recovery and relaxation. The main product is an infrared heat-utilizing mat.

CITY OF JYVÄSKYLÄ:

Projects of marketing and communications department.

JKL JOUKKOLIIKENNE JAOSTO:

Deputy of the board.

REISJÄRVEN OPISTO:

Coach for women entrepreneus. Service design and consepting.

2015

2015 ANNIKKI KARVINEN:

Coordinating the liquidation sale of a design company facing bankruptcy.

2012 – 2003

GRAFIIKAN PAJA JYVÄSKYLÄ:

Art graphic works.

MATERNITY AND PARENTAL LEAVE:

We have eight children.

1998-2000

VISUAL EXPRESSER:

Vocational Qualification in Visual Expression, Visual Artisan. Specialisation In Graphic Design.

1994 – 1993

EXCHANGE STUDENT :

USA Marguette Senior Hihg school.

Expertise

Uusi kuva

SOFTWARE SKILLS
  • Adobe Creative Cloud: Photoshop and Illustrator programs are used daily. I often use Premiere, Adobe XD and Firefly software as well.
  • Microsoft 365 software suite: Especially skilled in designing PowerPoint themes.
  • Wordpress: I have designed and built several websites and online stores. I also use HTML5/CSS/PHP web platforms for design.

  • Yoast SEO: I use it for search engine optimization for websites.

  • Figma: I use it extensively for interface design, user experience design, and creating prototypes.

  • Miro, Mural and Jamboard: I use them for design, team collaboration, workshops and project management.

  • Meta: I have trained several companies and students on the use of Meta and building campaigns supported by algorithms

  • Meta:I have trained several companies and students on the use of Meta and building campaigns supported by algorithms

  • Google ADS: I have a grasp of the basics and have built a few campaigns.

  • Cloud-based marketing services: Sendinblue and MailChimp.

  • AI applications: I utilize several AI applications, such as ChatGPT, Midjourney, Firely and Cupcat.

COMMUNICATION AND LANGUAGE SKILLS
  • Language Proficiency: Fluent in written and spoken English and Finnish. Moderate proficiency in Swedish.
  • Storytelling: Crafting narratives that engage and inspire stakeholders, conveying the value and impact of service design solutions.

  • Adaptability: Adjusting communication style and approach based on the audience, context and situation.

  • Visual Communication: Creating supporting visual elements, such as charts, infographics, sketches, illustrations, and prototypes, to complement messages. In addition to individual elements, I shape comprehensive visual compositions that support the message.

  • Conflict Resolution: Resolving conflicts and addressing disagreements constructively to maintain positive relationships and keep projects on track.

  • Empathy: By comprehending users’ perspectives, needs, and emotions in service design, I aim to create solutions that resonate with them. Additionally, I easily connect with diverse individuals, believing that a positive, humble, and solution-oriented approach fosters learning and growth.

  • Summarizing: I consider myself particularly good at condensing messages and slogans.

SKILLS
  • Organization: I am able to grasp large-scale concepts and understand the significance of small details, managing both short and long-term scheduling challenges.

    Clear processes, project plans and tools helps me organize things in order of priority.

  • Creativity: Creativity is more to me than just visual skills. It’s about understanding and solving problems in a way that meets the needs of the customer.

  • Learning ability: I am curious and eager to learn new things.

  • Facilitation: With years of experience in leading and facilitating various projects, I have honed my ability to guide teams through complex challenges. My facilitation style emphasizes inclusivity, creativity, and clear communication, ensuring that all voices are heard and objectives are efficiently achieved.

  • Mentoring: I help entrepreneurs achieve their goals by providing guidance, advice, and coaching in various areas of business. My aim is to support them in developing their strengths, overcoming challenges, and achieving success in their own ventures.

  • Concentration capability: When I keep the project’s goal in mind, I find meaning in my work, which helps me concentrate on individual tasks even in the midst of chaos.

  • Design thinking and process: The project process is crucial, but the solution in user-centered design cannot be predefined. Creative problem-solving for complex issues involves empathizing with users, defining problems, brainstorming solutions, prototyping ideas, and iteratively testing them. Thus, design work often follows an iterative approach.

UTILIZATION OF SKILLS
Customer-centric conceptualization

My interest in consumer behavior has led me to explore the factors, assumptions, and emotions that influence purchasing decisions. My goal is to identify the right target audience and consistently deliver clear messages to them, including visually.

At the core of my skills are problem-solving abilities, curiosity, and clear processes, which I have applied in multidisciplinary work such as product development, marketing, and sales. I also leverage listening skills, empathy, and practical experience.

Working with diverse individuals has always been inspiring for me. My curiosity and commitment to customer satisfaction have continuously guided me towards new learning opportunities and personal growth. Through my experiences, I have developed expertise in brand building, sales, and marketing, contributing technically and strategically to achieving organizational goals.

Referrers

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